CASE STUDY

PRELNOR Website Design &
Social Media Campaign

Restoration of Livelihoods

Project for the restoration of Livelihoods in the Northern Region (PRELNOR) is a project undertaken between the government of Uganda and International Fund for Agricultural Development (IFAD). The project is being financed by the Government of Uganda (GoU), IFAD, ASAP grant and beneficiaries contributions.

Basing on that background, the project therefore seeks to procure a consultant to design her website to match the present standards as required by NITA-Uganda and meets the information needs of the target audience.

Task

Haptech International was tasked with the design, develop, host, register a domain and maintain/support a website for PRELNOR.

In addition, Haptech International opted for a social media strategy creation to attract and engage the target audience for PRELNOR which was mainly farmer groups in the Northern region of Uganda.

 

Approach

— Content Review
— Research & Analyze
— Design & Develop
— Domain & Hosting Plan Setup
— Deploy & User Training
— Support & Maintain

Research & Analyze

We did extensive research on the project, analyzed the data collected to give birth to creative ideas that aligned with business goals.

Design & Develop

We designed and developed the website reflecting on client requirements using trending technologies with focus on the target audience.

Testing & Set-Up

We did hands on training, not limited to installation and setup, user and content management, backups and security.

Training & Support

We value our client’s investment, so we  strive for optimal satisfaction and success through continual support to product we delivered to them.

Results

Usability is key, while designing and developing the project. For PRELNOR website we followed what were the requirements and were able to create and deliver desired results.

Besides implementing responsive design, the integration of WordPress Content Management System (CMS) made the website extremely easy to manage.

Social Media

We created an integrated social strategy for PRELNOR that included social channel development on popular social networks, along with their maintenance through postings, shares followed by an increase in fan base through campaigns along with accurate monthly reports. We successfully scored a prominent place for PRELNOR Facebook along with genuine, interested lead generation for the project.

Facebook

Twitter

Let’s Work on a Project Together

info@haptechint.com

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